In a Forbes blog post today, Susan Gunelius reviews some interesting ways to use insight gained from an advisory board comprised of your customers.
It’s very important to understand what your customers want. As a matter of fact, knowing what clients need keeps your business successful. Establishing an ongoing dialog with customers allows you to understand the stresses in their lives which ultimately translate into opportunities for you to meet those needs through your products and services.
Her suggestions are exactly the fresh look at tactics that work well for small companies.